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In the early s, Kiwi music didn’t get much of a run on New Zealand radio. In those days, only about two percent of content came from Aotearoa, mostly from just a few acts.
This was an era when The Exponents, Crowded House and The Mutton Birds were in flight.
Dave Dobbyn was another accepted by commercial radio.
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Others, like Southside of Bombay and Annie Crummer, had hits too. But our musos generally had a struggle to be heard.
The theory in radioland seemed to be that Kiwis didn’t produce top-notch music, even though Herbs and Split Enz, for example, had provided ammunition to the contrary in the s.
So, 25 years ago, New Zealand On Air set about to change that.
They worked with the radio industry and came up with a target of 20 percent Kiwi content. There has been major progress, and nowadays alternative and public radio exceed that ‘voluntary quota’ target. But it is rarely met by commercial radio.
Among those to think that there is more than enough good Kiwi music to fill at l