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Youtube larry bird michael jordan commercial
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Horsin' around: Michael Jordan and Larry Bird battle for a Big Mac
Woodward had a courtside seat for the taping of the classic McDonald’s ad featuring Larry Bird and Michael Jordan playing H-O-R-S-E.YouTube
If you’re old enough to remember the 1990s, then you probably remember the Super Bowl ad featuring an epic H-O-R-S-E matchup between Michael Jordan and Larry Bird with a Big Mac on the line.
Jackie Woodward remembers it better than most of us: She was at the shoot in December 1992, when director Joe Pytka and the creative team of Jim Ferguson and Bob Shallcross from ad agency Leo Burnett teamed up for the McDonald’s spot.
At the time, Woodward was a senior director at the fast-food giant, overseeing sports and celebrity marketing.
Her boss, McDonald’s CMO Paul Schrage, approved the ad; Woodward was sent to the shoot to make sure everything went as planned.
The ad — “The Showdown” — went on to win USA Today’s Super Bowl Ad